Marketing. Journalism. College. Sales. Recruiting. Investing.
If research is in the fabric of your gig, then TheG2 is a great fit.
When you know exactly what to do, research is research is research.
Deep, comprehensive curriculum makes good researchers great.
Special features make it easy to watch this happen.
Massive oRiginal Content
Examples. Examples. Examples.
Real world applications
Group and Team Features
TAKE THE LEAD WITH INFORMATION ASYMMETRY
The end-game in business research is always information asymmetry. That is, knowing more or having better information than everybody else, or somebody else in particular.
Research resources and tools have come a long way since my days in Fidelity Investment’s legendary equity research library. Every subject imaginable maps to some association, website, newsletter, conference, database, mobile app, social media presence, or some other kind of analog or digital resource. That doesn’t even include the countless tools that automate information collection.
→ Oh, and your competitors have access to the same exact resources and tools you use, and the same talented researchers. Yes, they do.
Access to unpublished, difficult-to-get information direct from the minds of human sources distinguishes high-performance researchers (and analysts). The value of this proprietary information creates a foundation for real competitive advantage. That is the fabric that makes human capital research, those conversations with valuable sources. If you want to understand even more, then please read the entire backstory.
TheG2 has roots in serious project work.
Over 20 years consulting to the world’s most formidable organizations.