If research is in the fabric of your gig, then TheG2 is a great fit.
Recruiting. Journalism. Sales. Marketing. Investing.
When you know exactly what to do, research is research is research.
Deep, comprehensive curriculum makes good researchers great.
Special features make it easy to watch this happen.
Massive oRiginal Content
Examples. Examples. Examples.
Real world applications
Group and Team Features
TAKE THE LEAD WITH INFORMATION ASYMMETRY
The end-game in business research is always information asymmetry. That is, knowing more or having better information than everybody else, or somebody else in particular.
Research resources and tools have come a long way since my days in Fidelity Investment’s legendary equity research library. Every subject imaginable maps to some association, website, newsletter, conference, database, mobile app, social media presence – and that doesn’t even include the countless tools that automate information collection.
→ You’ve probably made incredible progress with those resources, including some amazing “sourcing” or “internet research” training. Unfortunately, your competitors have access to the same exact assets.
Access to unpublished, difficult-to-get information direct from the mouths of human sources distinguishes high-performance research.
The value of this proprietary information creates a foundation for a real and sustainable competitive advantage.
TheG2 has roots in serious project work.
Over 20 years consulting to the world’s most formidable organizations.