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Module 7: Understanding Organizations and Markets


Module Overview:

This module introduces many tried and true methods we use to quickly comprehend organizations, markets, and entire industries. It also explains many common research constraints that influence the way we execute this kind of research.

Understanding the 10 main building blocks of organizations, and the value of classifications.
Creating critical “organizational fact sheets” for research (includes template).
Laying out the most common organizational research constraints.
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