Subscription Options and Prices » TheG2.com. Business Research Training

Our plans and prices are simple for a reason.

We want you to start learning for free. Upgrade when you’re ready.

It’s been my secret weapon at work.

This has dramatically upped the game for my small team of researchers. Our internal clients are floored by the way we’ve been working.

Sophie M.

My best investment in the last ten years!

I had almost no experience with elicitation before TheG2. I learned in hours what would’ve taken me years to understand. I’d say I leveled up 10x through this course.

Karl S.

We believe in quality over quantity.

Choose our free edition to familiarize yourself with content and become a part of our community. Upgrade at any time to access all content and training material, including quizzes and additional features. If you oversee a team or group, please contact us to discuss advanced features that support your needs.

Everyone Edition

$49Free!

Get free access to the first three modules (includes nearly two dozen lessons!).
Includes access to TheG2 private learner community.
Excludes access to 16 additional modules, including all sample materials.

Enroll now

Learner Edition

$TBD

/Year

Unlimited access to all modules and lessons for 1 year.
Includes all sample materials, templates, and other resources.
Access to all new content additions.

Enroll now

Team Edition

$Custom

1 year customer support”Learner Edition” plus group administration features.
Includes access to upcoming group and team features.
Available onboarding support.

Frequently Asked Questions

When and how do I get billed?

If you choose to upgrade from the free edition and subscribe to unlock all content and training material, you will be billed one time for one full year of access (365 days). There are no quarterly or monthly subscription offerings. If you are part of a team, your access will be tied to the subscription date(s) set by your team administrator.

Can I cancel my membership?

If you choose to cancel a premium membership, you are still able to access the full “everybody edition.” If you wish to fully remove your free membership, please contact us to delete your entire user record. All paid plans are final at the time of purchase/subscription, and we do not offer partial discounts for cancellations during your first year of membership.

Why should I choose TheG2, and is it worth the price?

There is nothing else out there like it. Period. You’ll acquire the skills that thousands of corporations pay top dollar for in the open market.

Do you offer a free trial?

We offer an entirely free edition! That means that you can access multiple modules and dozens of lessons at zero cost. If you love what you’re reading, then upgrade at any time. We do not, however, offer any free trials of the full curriculum.

Who on my team should take this training?

TheG2 is a fit for anybody who needs to learn and understand the step-by-step processes for human capital research. That includes both the people who do the actual work, as well as the people who manage or hire them. It’s particularly well-suited to people who lack a strong foundation in business or market research, as well as those with minimal training engaging other people in conversation (for purposes of finding information).

What are Team and Group accounts?

Group (“team”) accounts are billed to one central account administrator/ leader. We determine the number of “seats” required and that person may add or remove team members as desired. The individual team members do not have to deal with any billing or account payment details. We also offer discounts for larger group enrollments.

I’m outside the USA, can I still take the course?

Yes, absolutely. It doesn’t matter where you are, and our data collection and storage complies with GDPR. Your payment will be automatically converted through our payment gateway partner, Stripe.

What will I be able to do when I’ve completed the training?

You’ll be able do tons of new things! With a solid grounding in research foundations, structure, and operations, you’ll be able to: plan projects incredibly well, execute and coordinate all of the moving parts of research including people and tasks, quickly uncover key information around markets, products, plans, and people, and never lose track of massive amounts of information. With the deep mechanics training (interviewing and elicitation), you’ll learn to get massive amounts of information from human sources. That is a tiny summary, and there’s quite a bit more to it – just send us an email with any questions.

How long will it take me to finish the entire G2 course?

Based on average reading times, if one were to read the first 18 modules non-stop, it might take between 30-50 hours. The sample materials will also take many hours to digest, but they’re structured differently. Of course, nobody is supposed to that (read start to finish all at once). There are quizzes along the way, and those take additional time. Certain lessons are also more dense than others, and those take more time to read. And of course, there are new lessons under development, which adds to overall course length. The focus on short lessons in every module means that learners can jump in and out conveniently, and can give as much or as little time as desired in any given day.

Is TheG2 the right training to really “up my game” as a researcher?

Absolutely. You will add a load of new skills to your arsenal. To learn more, register for the free course and then visit the modules page to explore all of the content. It’s a lot of stuff!

How should I pitch this to my boss or company to get them to pay for it?

Most people justify this as an investment in professional and personal growth. The goal is that you know more about “finding things out” leveraging approaches that will reduce what you’re (probably) already spending on various tools or other resources. Companies refer to this as “learning and development,” though also use the word, “upskilling.”

Is the tuition fee for TheG2 tax deductible?

Probably, though you’ll want to check with your accountant. Generally, you can deduct education expenses if the studies maintain or improve your skills in your current business or if you’re required to take the courses in your current job. If you are self-employed, you can usually deduct your expenses for qualifying work-related education directly from your self-employment income.